Courses for Learning SEO [Chapter 3]
The problem with SEO is you can’t go to any school to learn it (unless you live in certain parts of the US). The internet is your oyster, but first you need to find your oyster knife. It can be difficult for beginners to know where to start. Moreover, not everything you read on the web is noteworthy or truly helpful in teaching you how to SEO.
Nevertheless, the courses below are your best bet at a complete education. Decide how fast you want to become good, but don’t rely on a single class to teach you all there is to know. Some of these courses even offer a certificate or diploma when you graduate, so you’ll have a better chance at getting hired in the field or attracting clients.
30. Wordtracker Academy – Though well enough organized, Wordtracker’s Academy is not the most complete course you could take. However, it gives you an idea of the important topics on learning about SEO. It’s got separate categories dealing with keyword research or link building, PPC, and content writing. It has an apt category on social media marketing which looks at all social media platforms separately and underlines their importance, as well as how to integrate them into your marketing campaign – this however might be better suited later on in your education.
31. DistilledU – Short for Distilled University, is a great resource for beginners to learn the basics of SEO. This link takes you to their SEO 101 class and Further SEO, if you find it useful to deepen your knowledge within this source. You have to pay for this course, but it is very thorough and well explained. One of the main points recommending it is the fact that each module ends with an interactive quiz that helps you review what you’ve learned. The modules are also nicely broken down, so you learn at your own pace, when you get the time.
32. Moz Academy – Although they now provide their own services and tools, Moz (former SEOMoz) started out as a purely instructive website, which explains why they’re still one of the best sources for information, data, and news in the world of search engine optimization. It then only stands to reason that they have their own academy – here you will find webinars and video lessons on subjects like inbound marketing, SEO, social media, or link building.
33. I Will Teach You SEO – This course might be exactly what you need. It is specifically targeted at beginners, or those who want to get started on SEO, and hosted on the great database that is Udemy. Held by Matthew Capala – and alternately titled “SEO Like I’m Five” -, the course is linked to through Adam Connell’s review, which gives you the strong points of attending and offers a discount, too! You might also like to check out Adam’s article on SEO Truth, for pointers on how to correctly approach SEO in the now.
34. Digital Marketing Training – These courses, created and presented by Jeff Sauer, are extremely valuable in that they focus on explaining Google Analytics – a tool that, as you’ll see, is fundamental for SEO work. The courses charge a fee, but you can verify how relevant they are to you prior to buying, as you get a preview of each class. Nevertheless, they are divided on levels, so the beginner training might actually benefit you.
35. Tutorialspoint SEO Tutorial – Although a bit simplified, this tutorial is very on-point and starts off by clearing up the most important terms you need to get familiarized with. Take note, however, that this was probably written quite some time ago, and in the world of SEO, that can mean a lot of relevancy is lost. For instance, at some point, the tutorial mentions the importance of adding meta keyword descriptions, something all good SEOs know is no longer valid. The head of Webspam team, Matt Cutts, explains why Google doesn’t use the keyword meta tag. You should also check out what meta tags Google does use in ranking your website. Another instance of outdated content is the tutorial’s reference to the Google Keyword Tool, which has long ago become the Keyword Planner.
36. Copyblogger’s Internet Marketing Education – Copyblogger is another valuable resource when it comes to staying on top of your game in online marketing and SEO in general. Behind the link, you will find a complete course of education comprised of some 15 ebooks, an e-mail based marketing course divided in 20 installments, and a reference list to some of their most valuable material. All of it is free, but you have to register in order to get access and subscribe to their newsletter – something you may have done in the future anyway.
37. Google’s Webmaster Academy – For a complete understanding of best practices and guidelines to what Google favors, take this course detailing the dos and don’ts of creating a good website that Googlebots crawl and index properly, and which the search engine favors in rankings. Albeit somewhat advanced for a beginner, it will introduce you to the more technical aspects of optimization – some of which you will need to deal with yourself.
38. SEO That Works – Brian Dean is the type of author that produces a lot of quality, valuable content, and I have referenced to several resources offered by him throughout this list. Here is his course on SEO, which is unfortunately closed at the moment. However, I recommend joining the waiting list, so you can be among the first getting access when classes are resumed!
39. Hubspot Academy – This may not be about SEO directly, but it does cover the broader topic: online marketing. If you want to excel at SEO, you should strive to be the best marketer you can be. Hubspot has a real academy with real teachers, and if you’re lucky enough to live in Massachusetts, you can actually attend a class. If not, check out their Customer Projects, which help you practice techniques of blog post optimization, or content offer – these basically tell you what to do in order to, well… do marketing and consumer outreach. For more targeted information, you can register and download their free ebook, Learning SEO From the Experts, or browse to your heart’s content through their vast Marketing Library.
40. How to Make Infographics – Even though this course is SEO-adjacent as well, you will learn that the infographic is yet another form of content that attracts traffic and attention, and is one of the greatest ways of producing added value and conveying information or a message. James Agate’s course teaches you how to create infographics, how to write for them, how to get ideas and do research, and even how to promote them in a successful campaign.
41. Do you need an SEO? – Google explains what clients should ask when looking to hire an SEO. The article will give you good insights on your responsibilities and obligations as an optimizer, and perhaps guide you towards learning areas you wouldn’t have thought about adding to your education.
42. Google Analytics Academy – If you want to be a good SEO and rank well in Google, you’ll need to master its tools. These free courses offered by Google not only provide you with in-depth knowledge of how to use Analytics to your benefit, from eCommerce to mobile, and test your knowledge, but some of them come with a certification as well, which will look great on your resume if you want to get clients as an SEO. And if you’re going to rely on Google Analytics for the success (and health) of your site, what better choice than to learn from the source?
43. Market Motive SEO and Digital Courses – Market Motive offers a complete set of online courses that can be taken individually, or at team level. What’s more, you can choose between a (cheaper) self-paced learning approach, or a more comprehensive coached online classroom with the advantage of direct feedback from your teachers. Although these course can cost a pretty penny, they’re well worth considering if you’re looking for a serious career in SEO, and a thorough, practical knowledge base on the subject.
44. Instant eTraining Certification – Another good source for SEO classes and certification. Instant eTraining also offer certification in other branches of digital marketing like Social Media, Analytics, Content Marketing, and more. It’s also worth checking out their Free Resources page for webinars that cover these topics and more. And if you’re not able, or willing to spend on a full course, you can try their video library that features smaller bites of information for all level learners.
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