What does “converted clicks” measure?

What does “converted clicks” measure?

April 26, 2017
What does “converted clicks” measure?

What does “converted clicks” measure?
  • The total number of clicks within your chosen conversion window
  • The total number of conversions divided by the total number of clicks
  • The total number of clicks that led to a conversion
  • The percentage of clicks that led to a conversion

Correct answer is:
  • The total number of clicks that led to a conversion
Explanation: The “Converted clicks” column shows you the number of AdWords ad clicks resulting in one or more conversions within your chosen conversion window.


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