Conversion Optimiser can help drive conversions by using your conversion history and:

Conversion Optimiser can help drive conversions by using your conversion history and:

April 26, 2017
Conversion Optimiser can help drive conversions by using your conversion history and:

 Conversion Optimiser can help drive conversions by using your conversion history and:
  • cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely
  • cost-per-click (CPC) goals to show the optimal ad when a conversion is more likely
  • cost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely
  • cost-per-click (CPC) goals to raise your bid when a conversion is more likely

Correct answer is:
  • cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely
Explanation: Target CPA bidding uses your conversion tracking data to avoid unprofitable clicks and get more conversions at a lower cost. Based on your campaign’s history of conversions, Target CPA bidding automatically finds the optimal cost-per-click (CPC) bid for your ad each time it’s eligible to appear. It sets higher CPC bids for more valuable clicks and lower CPC bids for less valuable clicks.

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