Which statistic indicates how often a click has led to a conversion?

Which statistic indicates how often a click has led to a conversion?

April 26, 2017
Which statistic indicates how often a click has led to a conversion?

 Which statistic indicates how often a click has led to a conversion?
  • Cost-per-conversion
  • Clickthrough rate (CTR)
  • Conversion rate
  • Converted clicks

Correct answer is:
  • Conversion rate
Explanation: Conversion metrics are adjusted to reflect only the ad clicks that could have led to conversions

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