SEO Learning Guides [Chapter 2 ]
In order to bring your education as close as possible to taking a step-by-step class, you should begin with one of the more comprehensive guides available online. The ones below will provide you with your first steps into the SEO world and get you familiarized with important terms and concepts that you’ll be using throughout your work.
You can learn SEO quite well by using just these guides, but all in all, you should go through resources I’ve listed in each category in order to get in depth understanding of the field.
15. Moz Beginner’s Guide to SEO – Any rookie SEO, or anyone who wants to learn about the field, should look into this guide, which takes you through all the basics. Presented with a bit of infographic-style division, the guide breaks down information in easily digestible capsules. You could also bookmark, for further reading, their SEO learning page, where you’ll find resources on link building, social media, and get access to plenty more course and articles – most of which are free.
16. Search Engine Land’s “What is SEO?” – As you learn more about SEO, you will realize that Search Engine Land is one of the most valued sources for information and news. You might like to subscribe to their newsletter or follow their website closely for reports on Google and the SE optimization industry. Their SEO guide is very well divided and explained, and offers a lot of actionable advice that can be useful to beginners and pros alike. They’re also quite proud of their Periodic Table of SEO Success Factors, which lists what they have found to be the most important elements of optimization.
17. SEOBook’s 7-Day Guide – SEOBook does a very good job explaining the why’s and how’s of search engine optimization. This guide to SEO for beginners is excellent for your first steps in understanding what you’ll be dealing with. The lessons you find here are applicable and presented in a straightforward manner, so that even newbies can get the gist of things. The information you find on SEOBook is always relevant, unbiased, and to the point, so you can rely on their articles and posts to learn any news or updates about Google and SEO.
18. The Advanced Guide to SEO – This guide on SEO, written by Neil Patel (founder of Quick Sprout) lays out important strategies that you can put to practice. While it is aimed at advanced SEOs, anyone can gain insight into the ongoing work of optimization. The content is very well structured and exemplified, so you should be able to follow the instructions even with minimal experience.
19. SEO Tutorial for 2016 and Beyond – Your online education will be much enrichened by learning from this SEO tutorial for beginners. Webpage FX is a wholesome resource of information on all levels and offers some interesting eBooks as well – I mention those that might interest you in the Essential Readings category below.
20. SEO 101 – A short guide written by Jill Kocher. While it doesn’t offer a lot of additional information you won’t find in the above-mentioned guides, her article places a lot of focus on keyword research and provides a lot of practical examples and strategies that should benefit any optimizer. When you’re done learning from her actionable articles, you might also like to check out the equally important second part of her guide, SEO 201, which tackles more technical aspects.
21. Google Search Engine Optimization Guide – It doesn’t get any better than this: a comprehensive, well-structured, well-explained and exemplified SEO guide right from the horse’s mouth! Google created this internal guide to serve its employees, but it is just as valuable to anyone looking to perform optimization on their websites. Here, you will truly find the best (i.e. Google-approved) practices you need to employ in order to increase your odds at ranking in Google’s top results.
22. Google’s Digital Marketing Course – Google is not one of the best sources of information thanks to their powerful search engine only, but through internally generated content as well. While they may be meagre with catering intelligence on algorithms, they provide a lot of extremely useful data and support in other areas – guiding users, webmasters, SEOs, marketers and business persons in general. This digital marketing course should teach you how and what tactics to apply in order to be a successful part of 21st century (online) marketing.
23. Ultimate Guide to Bing SEO – Most of what you’ve been learning about search engine optimization refers to Google, because it is the most popular search engine. However, many SEOs get to work with other engines as well. Featured on TechTage, this article by Rohit Palit offers excellent insight into optimizing for the second most important search engine.
24. SEO for Bloggers – This post by Ashley Faulkes addresses the importance of SEO in promoting your content and your website/blog by default. It does focus on creating exceptional content in order to attract attention, links, bookmarks, likes and the like, but all that through a SEO perspective. The points made for keyword research, on-page optimization, link and relationship building get you in the right mindset for producing content so that both readers and search engines are met with quality.
25. SEO Checklist – This short and to the point checklist will come in very handy to all beginner optimizers who want to make sure the more important elements of SEO are present on their websites. You can pair it with Ian Cleary’s other article on SEO Ranking Factors and thus have a basic tactic for foolproofing your efforts.
26. WordPress SEO Tips – WordPress is one of the best blogging platforms to start your online presence with, especially if you can’t invest in a paid domain for your site. It’s very SEO-friendly, but most of all, webmaster-friendly, so beginners can dive into it easily and successfully. If that’s what you’ll choose for your site, then it’s worth taking a look at this very thorough article-guide put together by Matt Banner. In it, you’ll get actionable tips on all the details you need to work around to optimize for the search engine and for the users.
27. Complete Beginner’s Guide to Search Engine Optimization – This is another excellent beginner guide to SEO. Wordstream is also a steady and reliable source of valuable SEO information, and this post is no exception. Although most of the information it in overlaps with that of other guides in this list (how could it be otherwise?), I recommend that as a beginner, you try various sources. Each different guide has its own strong points, or might explain a topic in a way that’s easier for you to understand.
28. Beginner’s Guide to SEO – I know, I know. Another beginner guide to search engine optimization. But if it’s just as good, or perhaps better than the other guides in this list, it needs to be mentioned. Search Engine Journal are one of the highest-authority sites on SEO in general. They’re not only a SEO and digital news site, but an educational one too, amassing thoughts, ideas and learning from the industry’s thought leaders.
29. E-commerce SEO: The Definitive Guide – For those of you interested in learning SEO for eCommerce, I recommend this dedicated guide written by Brian Dean. You would need to focus on more conversion-focused keywords, or search terms that express buyer intent. Building content, links, traffic and general site and brand authority require a different approach for eCommerce sites, and this guide is quite thorough in teaching you what to do and most importantly, how to do it. You will learn about keyword research and targeting, competitor tracking, site architecture, on-page SEO, internal links, technical SEO, content marketing, site auditing, and more.
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