Link Building [Chapter 6]
Link building is one of the heaviest responsibilities of a search engine marketer, because it has to be done with finesse and a lot of planning.
Define it as you may, link building is an art which requires multiple aptitudes, including knowing how to approach others in your industry, and where to find them. The following resources detail all the tactics of earning or acquiring links in order to boost the visibility and authority of your website.
68. What is Link Building? – Although it doesn’t offer any strategies for link building, this article by John Ball does a good job of explaining why we need it, how it used to be done, and where it stands within today’s SEO. The article is less than one year old, so everything in it is still relevant.
69. 101 Ways to Build Link Popularity – In this article published on SEOBook, Aaron Wall and Andy Hogans explain why link building will still matter just as much in the future, but they also list, as promised, 101 ways of building links (although not much detail is provided). You might also like to look over this rather general article on Link Building, which supplies a few more ideas on how to earn links and offers other related, valuable advice you should keep in mind.
70. Wordstream’s How to Build Links for Free – A resourceful article expanding on the importance of link building and offering a few ideas on how to do it. It is very well completed by this Link Building Strategy list which takes you to other useful articles that are divided on levels of expertise: beginner, intermediate and expert – this is a resource for the long term.
71. The Noob Guide to Link Building – Michael King (or MyCool King, as he likes to dub himself) is a well-known SEO and blogger, and here he comes with a definitive piece on link building, in an article written for the Moz Blog. The piece is very actionable, offering step by step methods for link building, and ideas for content creation that attracts links or at least gives you a good chance at successfully asking for them.
72. A Definitive Guide – This guide from Brian Dean is a highly valuable resource if you want to learn what link building is, why it is important, and what the best methods of doing it are. Very visual and well structured, you can download this 9-chapter guide as a PDF and keep it nearby as an essential resource. It takes you from the fundamentals of building links, through content marketing and email outreach, explaining even what black hat techniques are and how to stay away from them.
73. The Beginner’s Guide to Link Building – Written by Paddy Moogan, this guide is another source of comprehensive and well-structured information on the subject. I would easily compare it with the guide above in terms of quality and quantity of information. The “booklet” is about 90 pages long, so arm yourself with patience, pen and paper.
74. Improved Link Building – Moz is always a top-notch source of information, and this article by Cyrus Shepard (a SEO guy to look out for) details some interesting points on SEO copywriting and by default improving your link building tactics.
75. Link Building Tactics – This must be the motherload of information on link building. There is no way of describing this article/guide without seeming exaggerated, so I’ll leave it to you to discover just how resourceful it is. I thoroughly enjoyed how well structured the article is, giving you pointers on the difficulty of each tactic, the time it takes to accomplish it, and even the link value of every strategy. Kudos, Jon Cooper!
76. Link Building in 2015 – Here you find detailed instruction on how to approach the task of building links in 2015, and applicable strategies that improve the authority of your site. Every strategy proposed by Adam Connell is also paired with the type of content that works best for it. Don’t miss out on the cheat-sheet provided by the author, it can be valuable to beginners and professionals alike.
77. Link Building is Not Illegal – You can take his word for it, he’s Matt Cutts. Although almost 2 years old, this interview of Eric Enge with Matt Cutts is still quite relevant, because it gives us feedback directly from Google on how we should approach link building, and what types of approaches can be more successful.
78. The Advanced Guide to Link Building – Another link building guide by Neil Patel and Brian Dean via Quick Sprout, which you will find extremely useful once you start this chapter of your marketing campaign. Inside, the authors talk about how to find good link sources, what types of content naturally attract links, what backlinks are most valuable, how to forge relationships in order to gain good links, and more.
79. Definitive Guide to White Hat Tiered Link Building – An extremely thorough guide by Rohit Palit that will become useful once you start needing to refine your link building techniques. As such, I recommend keeping it in mind for the latter part of your education, and studying it when you’re ready to put these actionable advice to practice.
80. Curated Guide to Building Links without Content – Link building is a part of SEO that requires the combination of several skills. Yet besides those skills, you also need to be constantly looking for new ways of attracting or earning links. This refreshing guide can be useful to any SEO, even those who rely on content to build links. It lists out several strategies and techniques, such as broken links, image links, or relying on sources like HARO.
81. 33 SEO Experts Share Their Link Building Strategies – When you’ve mastered the other theory resources listed in this category, it might be worth your while to check out how the experts approach link building. Although this article was published in 2014, all the tips and advice offered here are just as valid today. SEO is indeed a fluid practice, but things don’t change drastically overnight. Beginners and advanced SEOs alike have a lot to learn from the likes of Rand Fishkin, Adam Connell, Sean Si, Neil Patel, Ian Lurie, and more.
82. Link Building in 2016 – The HOBO Web blog is always an excellent source for information on anything SEO-related. But here you’ll find an even greater resource in this link building guide that’s been adapted and updated for 2016, written by Shaun Anderson. This 31-chapter guide starts from the basics of what link building is, to explaining what natural and unnatural links are, and proceeds to reinforce or dismantle new and old link building techniques. Reading this guide, you can learn what is still valid and what isn’t, or whether older techniques are successful again. Definitely a resource worth browsing, for beginners and advanced SEOs alike.
83. 9 Link Building Resources – If you’re looking to further perfect your link building techniques and find new sources and resources to improve your site’s link profile, then you should check out this very, VERY in-depth article from Quicksprout’s Neil Patel. As I’ve mentioned on other occasions throughout this SEO resources list, Patel’s articles are always not just extremely detailed, but very practical as well, providing step-by-step ways of achieving a given goal.
84. 50 Link Building Strategies for eCommerce – Link building still is one of the most important aspects of SEO because it brings the highest growth on site authority and targeted traffic. In this awesome resource, you find 50 dedicated strategies for building links on eCommerce sites. While it doesn’t go very in-depth with explaining how to apply each practice, it is a good article in amassing such a diverse array of practices that you can choose from, and which you can learn more about from other sources, or simply by practicing and finding out what works for you.
85. 44 SEO Experts on eCommerce Link Building – I find expert round-ups very useful, since they gather lovely nutshells of digital wisdom. But you should also look at the relevance of the topic, the age of the article containing the advice, and, most importantly perhaps, checking to see if those are real experts. This article manages to succeed on every account, and you get some great eCommerce link building advice from professionals like Will Critchlow, Neil Patel, Mike King, Jon Cooper, Justin Briggs, Paddy Moogan, Ann Smarty, Brian Dean, and many, many more.
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