On-page Optimization [Chapter 7]
Content adjustments stand at the core of any search engine optimization strategy. Fortunately, there are loads of tools and learning material instructing you on what to look out for when performing on-page optimization. Below, you will find some of the more pertinent articles and guides on the subject.
86. Anatomy of a Perfectly Optimized Page – This time a shorter guide from Backlinko, written by Brian Dean, but just as significant in drawing attention to some of the most important factors of on-page. The attached infographic makes it easy to understand what the factors are and where they go on the page. I recommend keeping it close, especially in your first endeavors.
87. 9 Step On-Page SEO Guide – This succinct guide from Hubspot is great at explaining, in an easy to comprehend manner, what the most important factors of on-page optimization are. It is very meticulous and can be used as a template.
88. On-Page Factors by Moz – A neat article presenting the essentials of optimizing your pages and making them crawler-accessible and search-engine-adorable.
89. SEO 101 Page Optimization Like a Pro – Thorough and significant, this piece written by Zain Shah for Search Engine Journal segments information well and stands as a pretty good guide for optimization.
90. On-page Topic Targeting for SEO – Another useful article from Cyrus Shepard, in which you get practical, applicable advice on keyword targeting, keyword frequency and distance, links, and more.
91. SEO Checklist – This checklist provides you with the most important factors to look out for when performing optimization on-page. Make sure you check out the links for off-page optimization and technical factors as well – they provide further insight into SEO tactics that you should be dealing with anyways.
92. 2014 SEO Playbook – This article for on-page by Tom Schmitz lists out the same factors you have been constantly reading about so far, but it offers nice explanations on their importance and gives out some clarifying examples to go with them. Although written for 2014, the ideas in it will still apply in years to come.
93. Complete On Site Optimization Tutorial – The author of this post, Sean Si, claims that this is a complete, yet simplified tutorial for on site optimization. As impossible as that may seem, the author does manage to structure the information neatly, so that for each factor listed, you get a link leading to more in depth explanations.
94. Composing Irresistibly Viral Titles – Learning how to write good titles is a weighty part of SEO, and has a lot to do with on-page optimization too. Besides making sure your titles are the right length, you also want to make sure they are relevant, and that they attract clicks! This all-embracing article by Dan Shure lists multiple ways to make titles engaging and optimized.
95. Fat Free Guide to SEO Copywriting – See what they did there? They used the keyword “free” to get us to click on the link, except they do charge a symbolic sum to download their content. In all fairness, the price is a mere $1.27, and the booklet does touch on important points of copywriting.
96. On-Page SEO Checklist – What’s better than a guide? A tutorial. And what’s better than a tutorial? A checklist! – which is what you get for free if you register with an account on the Webpage FX website. A book like this teaches you all there is to know and do about on-page optimization. Your reliance on tools for this task only works in the post-publishing phase, so it’s best to start off with all your on-page factors ticked off.
97. On-Page SEO for 2016 – If you’ve read even a small part of the resources in this list, you already know that SEO is not an exact science. It evolves and changes from year to year, even more often than that – either because Google keeps updating its search engine’s algorithms, or simply because some SEO tactics lose their value when they become overused. So while many things stay the same, others might be altogether changed. But with this really nice article which details how to do on-page SEO for 2016, you’ve got your back covered.
98. Step-by-Step Guide for On-Page SEO Management – Here you’ll find another guide for on-page SEO, this time from HubSpot, a brand that’s renowned in the digital space for their top-notch content. While this isn’t one of their most in-depth articles, I wanted to add it because it’s got a very nice and useful template which you can use when you’re trying to tweak on-page across your sites. As such, it’s very useful for those looking to manage several websites and need to keep track of the improvements they apply.
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